Brand Image
Graphic Design


Chauffeur Service is a company which provides car rental services with driver. It has asked the agency to project a logo and a corporate identity that best represented it. The stylistic feature is made of a portrayal of the soft rut left by the wheels, while the font chosen aims to communicate the values of reliability and professionalism of the service. For what concerns the choice of colors, we rely on a thorough aphorism of Enzo Ferrari: “If you ask a child to draw a car, he will draw it red.”